By: Rich Bergeron
Before you read this story, listen to Comedian Jim Gaffigan's take on legal documents for a good laugh:
Recently-filed class action cases brought by former and current UFC fighters against Zuffa, LLC are generating controversy and discussion from all corners of the MMA media. The first of these California-based cases hit the docket just as press releases went out to announce the filing. There was also a full-blown press conference celebrating the filing.
At first, Cung Le, Nate Quarry and Jon Fitch were the three faces of the legal action. Another filing naming plaintiffs Javier Vasquez and Dennis Hallman hit the California docket Tuesday with language that is reportedly nearly identical to the other case.
A statement from the UFC indicated that they had not even been served the documents yet after the first round of stories emerged on the subject last week. Lawsuits traditionally begin with prompt service of documents, which involves someone called a process server, or in some cases a deputy sheriff or even a U.S. Marshall actually handing the lawsuit documents to the company representative. This is serious legal business, since you can't win if the opposition isn't even aware you're suing them. Some defendants try to play games to refuse or avoid service, but once they are served, the case is official. If the UFC persists in saying they have not seen the documents, the plaintiffs can also argue that service is already accomplished through publication, which is sometimes a last resort.
Examining the crux of the legal arguments in the initial filing, I can only conclude that the case makes a ton of legal sense to me. I would even say it does not go far enough. As a person who can say I've done legal battle with the attorneys for Fertitta Enterprises (a holdings and investment company owned by the same Fertitta family that owns the UFC), I'm also convinced the UFC's parent company will attack this with a relentless army of specialized attorneys. They won't be the ones who charge $500 an hour that Gaffigan mentions above. Some of them will charge much more than that for a phone call or a short consultation. The Fertitta-owned Station Casinos chain paid some of their bankruptcy lawyers as much as $900 per hour or more to carry that case through the court process.
These firms backing these fighters will have to be ready for all out war, and in many ways it was a crafty and cunning move to publicize this effort before it even became an official legal action. It also makes sense to duplicate the proceedings on the off chance that the cases end up before two different judges as two stand-alone litigation streams instead of being consolidated at some point. Legal battles often hinge on the paperwork, and well-heeled firms aren't afraid to kill a few trees to overwhelm their opponents with copious amounts of reading material.
Unfortunately, much of the mainstream combat sports media wants to remain in the UFC's good graces and will not publish a crooked word about the company. Most of the "news" sites that support the UFC no matter what will dismiss these legal proceedings as worthless and hopeless. That's really too bad, since the UFC's objectionable and corrupt business practices are laid bare in these legal documents. If you really count yourself as a fan or supporter of this promotion you should read this whole case despite the difficulty of the language and the dozens of pages involved. To access the full case document from the opening action, click here.
Trying as hard as I can to look at this case objectively, I do have some important questions to raise.
The first question is where are the financial figures coming from in these documents? There are claims like, "On information and belief, UFC Fighters are paid approximately 10-17% of total UFC revenues generated from bouts." Yet, there is no exhibit or affidavit this statement points to for proof. This is not to say I do not believe this could be possible. I just want to see where these financial estimations are coming from.
The second major question is why are these lawyers only pursuing this action on behalf of such a narrow group of the larger spectrum of victims that their described monopsony/monopoly scheme impacts? The reality of conditions exposed in these documents cries out for other promotions, individual promoters, managers, agents, burned sponsors, trainers and other supporting staff to be included as plaintiffs.
Finally, what is the average fighter's costs for a year of full time training? There ought to be a reflection of this somewhere in this suit. I would love to see a poll of UFC fighters asking this question. Also, what is the average yearly income of a mid-level UFC fighter, and what percentage does he or she keep after taxes and expenses? Some of this information could come out of the discovery process if the case goes that far.
This case tackles a plethora of actions the UFC took to lock down the MMA marketplace as the dominant, controlling force. The Federal Trade Commission investigated many of the same circumstances and found no evidence that would lead to any formal action. The fact that the FTC was even looking into the fight promotion at all was headline news, but their lack of action made the UFC look as if it was vindicated of all monopoly and monospony claims. The reality is there are just too many obstacles to a government entity bringing such an action against such well-funded and positioned opponents. These agencies have to deal with red tape, politics, and influence peddling on top of trying to build a rock solid case while fighting against highly skilled corporate attorneys.
The Fertittas are notorious wheel greasers, and they promote and support powerful politicians like Harry Reid with frequent donations and endorsements. They are also traditionally very supportive of the Republican Party. Just because all their direct Mafia ties are long gone does not mean they forgot the art of maintaining "connected" status. This is why the FTC's refusal to bring charges does not really mean there was nothing concrete behind their concerns. The Fertittas are also responsible for a large chunk of taxes paid in the state of Nevada and California, and wherever else they do business across the country. Being an average Joe taxpayer isn't going to get you out of many major jams, but things change when you pay the kind of epic tax bills the Fertittas foot every year.
At the same time, a civil law firm does not have the same constraints to worry about. They're not playing with taxpayer money. They listen to their clients, not constituents or powerful politicians. They don't have to fear a backlash. Still, the court system can also be influenced through political channels.It's an uphill battle either way. So, even when there's plenty of smoke, there's no guarantee any of it will catch fire unless conditions are absolutely perfect. This may just be that time when the blaze finally erupts, but I would be more inclined to expect a quiet settlement once the first flicker of flame becomes visible here.
Reading this suit reminded me of so many cases of fighter favoritism, payment complaints, and the UFC's many moves made to squash the competition. I am reminded first of the IFL's demise and their longtime feud with the UFC. The creators of the IFL allegedly took the UFC's proprietary information when they left the company's employ to start their new team-based fight league. The resulting lawsuit revealed that Dana White personally threatened company employees at the time with termination if they did not all immediately sign a formal non-compete agreement.
I also served as an informal consultant to one of the lawyers handling the PRIDE suit against the UFC after promises to keep the top-tier MMA promotion viable were quickly broken. The money to purchase PRIDE actually came from something called a "senior secured credit facility" that is due next year. This complex loan and credit package totaled around $400 million, and even Billionaire Mark Cuban invested in the debt. This is ironic, especially since I actually received correspondence from Cuban during the time when he was battling the UFC in court to retain the services of Randy Couture in his own fledgling fight league (HDNet Fights) that never quite got off the ground. Cuban was trying to put together a Couture vs. Emelianenko fight, but the bout fans were screaming for would never happen due to the whole ugly legal debacle.
Cuban told me in a personal email that he was keeping an eye on my case against the Fertittas, and it came as a bit of a shock. A true financial genius, he eventually figured out how to make money off the UFC with or without Randy on his payroll. I later questioned Cuban on the Fertittas owning Xyience, which at the same time was sponsoring the UFC. Cuban wrote back and explained that there is nothing inherently wrong with them doing that from a business ethics standpoint and the arrangement was perfectly above board. Still, I thought it was strange that the Fertittas seemed to go out of their way to obscure their ownership of their own sponsor.
The lawsuit takes time to further explain Couture's issues with the UFC, including his refusal to sign over his lifetime rights. At the time Couture took a stand against his former bosses, it was a move that was unheard of. Most fighters knew if they wanted to get anywhere in the industry, they had to maintain a friendly relationship with the UFC bosses and toe the company line. Couture was one of the promotion's success stories and could claim a healthy fan base and a huge part of the UFC's history. Still, the feud was a bitter one. It's actually still simmering quietly with Couture being excluded from even being able to corner his own son when Ryan Couture was a UFC fighter for a brief stint. I interviewed Ryan personally in Las Vegas a few years ago, and he told me off camera that his father encouraged him to join Strikeforce because, "The UFC likes to keep you under their thumb."
So, I have intimate knowledge of how this climate of dominance developed and how fighters have been conditioned to think that you can't fight the UFC, even if you have a legitimate beef. UFC fighters are taught from their earliest involvement with the company that you're better off being blindly loyal, staying perpetually quiet about any grievances you might harbor. Typically, fighters who do speak out are those who are above reprisal (i.e. Jose Aldo or Jon Jones) or obscure enough to dismiss as lone nuts (i.e. Jacob Volkmann and John Cholish). The bulk of the UFC masses want to remain employed and on the rise, hoping for brighter days and bigger paychecks. Criticizing the company leadership is a great way to earn a demotion or guarantee that you'll never get a fight bonus again.
The case also highlights Quinton "Rampage" Jackson's past run-ins with the promotion he just recently re-joined after referring to his old bosses as "the devil you know" in a Twitter post. The complaint, which Jackson is not a party to but could still actually benefit from, describes how Jackson secured individual deals with a figurine company called Round 5 and sneaker giant Reebok before the UFC moved in and blocked these moves in favor of arranging their own longtime agreements with these companies.
Jackson and Tito Ortiz both departed the UFC for Bellator amidst very public disputes regarding how their careers progressed under their UFC contracts. They both once had plenty to say about how much they were mistreated, but now they are singing what sounds like the same tune and avoiding run ins with this all-powerful force in the industry. Business is business, explains Jackson. Ortiz officially turned down the opportunity to join this round of lawsuits, citing his ongoing responsibilities as a manager and agent for fighters. In other words, he doesn't want to burn down the bridge he just began to rebuild after burning down the first one.
The basic gist behind Ortiz's motivation for opting out of the court battle is actually explained on page 47-48 of the initial complaint by Le, Quarry and Fitch:
So, if that statement is indeed correct, it's highly likely that Ortiz will bite his tongue and wind up following Jackson back to the UFC in the near future. Still, where some fighters are convinced the UFC will have their backs in the long run, others are buoyed by the suit and want in. One such fighter is Sean Sherk, who retired with a 36-4-1 record that included a long stint in the UFC. Like many fighters who are no longer in the inner circle of the company as fighting superstars or honorary executives, Sherk can't help but look back and feel cheated. What he put in seems to be exponentially greater than what he was able to reap in return as far as purses, profits and residual income. Sherk is the first fighter I've heard of supporting this case who actually owned a UFC belt at one time, so if he gets formally involved it will certainly be monumental.
Though many experts might think most current UFC fighters will refuse to sign up as plaintiffs for fear of reprisals or retaliation, it might also be hard for some to explain why they signed a petition that was reportedly circulated to UFC fighters in 2012 (as described by Pablo Garza). The petition reportedly asked fighters to confirm the promotion was not a monopoly and that all its fighters were treated fairly. The signatories of this petition might be used against the plaintiffs in these class action cases as proof that the UFC is running a reputable and upstanding operation with no hint of monopoly involved.
The reality is, there really are "company" fighters who get all the breaks while their lesser or equal counterparts continue to get the short end of the stick. This group of pampered active and retired insiders includes Chuck Liddell, Dominick Cruz, Gilbert Melendez, Daniel Cormier, Brian Stann, Dan Hardy and Kenny Florian (among others). Other than Liddell, they all have lucrative television gigs. Liddell has commercials instead with Duralast and Bud Light. I have never personally heard any of these guys present an argument that the UFC is in any way corrupt, greedy, or worthy of any significant criticism. Their loyalty and sticking to the old company line is obviously being rewarded.
The only hint of any animosity shown toward the promotion by any of the above-named insiders in my recollection was when Brian Stann retired and cited major concerns regarding PED usage in the sport, the same sentiment Longtime UFC Welterweight Champion George St. Pierre pointed to as the main reason for his departure from the sport.
Stann also recently made a telling remark during last Saturday's UFC broadcast. During one fight that didn't live up to expectations, Stann stated that as a fighter, "You have to take risks if you want to make a name for yourself in the UFC." If anyone should know, it's Stann. At the same time, it is guys like him who should be involved in this lawsuit instead of continuing to collect a paycheck from work that highlights and champions the same organization that allowed juiced up fighters in their cage when they could have prevented it.
If you end up washed up or not making enough money, so many fans and UFC supporters (often called nuthuggers on MMA forums) will condemn you for not trying hard enough. It's your fault, no matter what, even if you spent half your own life savings trying to make it in the sport. Yet, the UFC is not a powerhouse because it has only successful and dynamic fighters. It takes some fighters who are not so dynamic and amazing to actually show how good the best fighters really are. Having these lower-tier fighters on board is essential, but their lack of extraordinary talent also makes it easier for the UFC brass to abuse these folks. The very design of the bonus system and the fighter pay structure encourages fighters to take risks in every fight in order to achieve success in the UFC. You can't just win by split decision on a smart, boring strategy and expect to get all the spoils of fame and fortune that fighters who always win by knockout get. It's no longer a case of winning being enough. You also have to put on a show to get anywhere in this organization.
Even though he's not a perfect poster child for fighters who did everything right and still got shafted, Cody McKenzie's recent retirement is worth noting here. He recently expressed some major issues he had with working for the UFC and trying to survive on the outer fringes of the sport and failing. Though it would be easy to argue Cody and other complainers like the Diaz brothers just don't work hard enough, you could also make the claim that they were convinced at some point along the line that working harder just wouldn't matter. Some people just either don't have that natural talent or simply have no chance of getting to the elite level of the sport. The cards really are stacked against some fighters, even though some of them possess all the talent in the world.
Whatever the reason a particular contender has for lacking supreme ass-kicking ability, being a halfway decent fighter also takes a tremendous amount of work and sacrifice in this sport. The effort put in by these less than superior combatants in the UFC is just as tremendous at times as those fighters who hold championship belts. Yet, the same effort rarely earns the same return under the UFC umbrella. It's all about popularity, positioning and performance in the UFC. You can't just work hard. You also have to suck up to the brass, align yourself with the right people, and just be a good soldier in general. Even if you get booted at some stage of your career from the UFC, you still have to keep quiet about your bad experiences if you ever want to make it back into the fold.
The UFC taught Cody McKenzie a hard life lesson. They basically told him to "go fish," which is actually a career the Alaskan native would have probably been better off pursuing. After all, everything on the boat is paid for. There's no travel expenses, trainer and management fees, or dependence on extra bonus money for superior performance. You show up, you work hard, you get paid, and you go home if you don't wind up in the hospital or the bottom of the ocean due to some kind of tragic accident.
The Ultimate Fighting Championship has a serious problem with the way they treat fighters, plain and simple. Does this lawsuit do enough to put a stop to it? I doubt it, personally. I envision this whole situation fading away quietly with each fighter getting a few million and the lawyers getting all their fees paid. All it will take is one or two bigger names coming out in support of or actually joining one of these classes of plaintiffs. There will be a point when the bad publicity and mounting sense of revolution will become too much for the UFC brass to bear, and they will pay a settlement. Nothing will actually change for the better in the long run if that happens.
For sweeping change to come out of any of this litigation, it will have to go to trial. People will have to testify, damning documents will have to be exposed in discovery, and fighters will have to tell the sordid details of their awful personal experiences with this all-powerful promoter for the record. No matter how dedicated the plaintiffs and their attorneys are, I doubt California's political climate and the possible favoritism of the Fertittas due to their casino and property interests in the state will allow this case to get to trial.
So, it makes for a good story and promotes healthy debate on the monopoly subject, but if any changes do eventually come out of this court battle, it will take years for them to take effect. That could be too late to help many of the fighters these lawsuits are purportedly designed to benefit. The worst case scenario would be a climate where the lawsuit is actually killed before it gets off the ground, which is entirely possible if the UFC has that much behind-the-scenes influence in California.
Nevertheless, this is a fantastic start in the quest to bring this organization to task for the way their overbearing actions negatively impact the sport of MMA as a whole. It is one thing to build something great while focusing only on your own business model and building it up from the initial concept into a worldwide force to be reckoned with. It is something else entirely to focus on destroying and/or minimizing everyone else in your niche to get to the top. Honesty is hardly ever the best policy in our capitalist way of doing business, though. Sometimes keeping secrets is actually crucial to a company's survival.
Consider the case of a guy named Ken Pavia who used to be a big player in the MMA industry and is now far removed from the sport. Pavia shared some UFC contracts with Bellator and wound up on the business end of a Zuffa lawsuit against him. The debacle eventually led to Pavia leaving the country to work for an overseas fight promotion. Pavia told me during this period that Dana White personally threatened him over the situation, telling him that the company would do everything in its power to get revenge. He even claimed White told him he would not be happy until Pavia's fiance left him and he committed suicide. A countersuit filed on behalf of Bellator and Pavia helped initiate a settlement in the case that is not allowed to be discussed by either party. So, now the outcome of a case about company secrets is itself a company secret.
The point is, the UFC is constantly building up their power base, and they have tremendous pull when it comes to making or breaking a fighter under their employ. They can also make life difficult for anyone who may rely on their support to do business in the industry.
Often the courtroom can be the last place to look for any semblance of real justice, but the tide has to turn somewhere. Maybe it will turn here, but my outlook on the situation is colored by skepticism and personal experience with the type of lawyers the Fertittas hire and how they operate. I'm more inclined to think more publication and less legalese would be a better way to inspire change. A blockbuster documentary exposing fighter complaints, maybe with a few blurred faces and distorted voices, might go a lot further in blowing the lid off this corruption.
Unfortunately, there's also a chance that this behemoth is just too big already and nothing will be able to keep it in line. As these class action cases outline, the UFC has been at this monopoly building for a long time, and they're very adept at avoiding culpability for their worst transgressions. Still, all it will take is one honest judge in California who is willing to hear the case out and let it continue to a final conclusion. And it would certainly help to have a few more high caliber fighters coming out of the woodwork to join the cause and levy their own personalized complaints and grievances.
I have been harping on the possibility of a legal action like this against the UFC for a long time, ever since Dana White started saying he wanted the UFC to be as popular and powerful as the NFL someday. I predicted years ago that a class action lawsuit could be the only way to stop the rampant abuse many fighters under UFC contract face in trying to earn a respectable and comfortable living. Even the highest paid UFC athletes no doubt make a huge chunk of their income from sponsors and endorsements. The most famous fighters also get movie roles on top of all that, so there's not much to complain about. Yet, what does it say about the sport and the owners of the biggest promotion in the sport when even their top athletes aren't making a luxurious living off the actual wages they're paid? Why should they need to depend on all this outside income when the profits of the promotion make it possible for them to be compensated much better without all that hoopla?
The answer to those questions may be more simple than you think. It all amounts to one short word, just five letters long: GREED. And the UFC brass is so downright greedy that I can't imagine them spending more on a settlement than they would be willing to shell out on the army of legal bulldogs it will take for them to crush their opposition here. When you are as corrupt and conniving as the Fertittas and Dana White, lawyers can be the most important piece of the puzzle. Some of the sleaziest attorneys are just as likely to advise you on how to break the law as they are to help you make sure to follow it. The kind of lawyers employed by these folks are the ones all the lawyer jokes are really made for. Many of them already sold their souls to the highest bidder, and they have no scruples or morals remaining to stop them from taking these valid fighter complaints and turning them into a puff of smoke. The UFC already promised they will vigorously defend themselves in the case, so if the plaintiffs and their attorneys are ready, willing and able to keep the fight going this will be a real war unfolding before our eyes as it all progresses through the different stages of litigation.
I, for one, will be rooting for the fighters to score a key victory here that finally exposes the UFC for taking advantage of the very people who made the organization what it is today. The publication of the suit itself goes a long way in doing just that, but results are what will really matter in this case. This legal team has the personnel and the persistence to make things interesting, but what they really need is to secure a final judgment or at the very least get to trial.
Stay tuned as we follow this case to see if any of this legal wrangling will pan out for the plaintiffs in the long run. I know one of the folks behind this case is interested in starting a fighters union at some point, so even if the case settles it might lead to some financing for that future endeavor. This development might not represent a perfect plan to revolutionize the way the UFC does business, but it's a damn good start as far as attempting to root out some of the corruption and mistreatment some of the promotion's fighters endure. I will keep a sharp eye on these cases as they play out and pass on new documents and developments as I acquire them.
Before you read this story, listen to Comedian Jim Gaffigan's take on legal documents for a good laugh:
Recently-filed class action cases brought by former and current UFC fighters against Zuffa, LLC are generating controversy and discussion from all corners of the MMA media. The first of these California-based cases hit the docket just as press releases went out to announce the filing. There was also a full-blown press conference celebrating the filing.
At first, Cung Le, Nate Quarry and Jon Fitch were the three faces of the legal action. Another filing naming plaintiffs Javier Vasquez and Dennis Hallman hit the California docket Tuesday with language that is reportedly nearly identical to the other case.
A statement from the UFC indicated that they had not even been served the documents yet after the first round of stories emerged on the subject last week. Lawsuits traditionally begin with prompt service of documents, which involves someone called a process server, or in some cases a deputy sheriff or even a U.S. Marshall actually handing the lawsuit documents to the company representative. This is serious legal business, since you can't win if the opposition isn't even aware you're suing them. Some defendants try to play games to refuse or avoid service, but once they are served, the case is official. If the UFC persists in saying they have not seen the documents, the plaintiffs can also argue that service is already accomplished through publication, which is sometimes a last resort.
Examining the crux of the legal arguments in the initial filing, I can only conclude that the case makes a ton of legal sense to me. I would even say it does not go far enough. As a person who can say I've done legal battle with the attorneys for Fertitta Enterprises (a holdings and investment company owned by the same Fertitta family that owns the UFC), I'm also convinced the UFC's parent company will attack this with a relentless army of specialized attorneys. They won't be the ones who charge $500 an hour that Gaffigan mentions above. Some of them will charge much more than that for a phone call or a short consultation. The Fertitta-owned Station Casinos chain paid some of their bankruptcy lawyers as much as $900 per hour or more to carry that case through the court process.
These firms backing these fighters will have to be ready for all out war, and in many ways it was a crafty and cunning move to publicize this effort before it even became an official legal action. It also makes sense to duplicate the proceedings on the off chance that the cases end up before two different judges as two stand-alone litigation streams instead of being consolidated at some point. Legal battles often hinge on the paperwork, and well-heeled firms aren't afraid to kill a few trees to overwhelm their opponents with copious amounts of reading material.
Unfortunately, much of the mainstream combat sports media wants to remain in the UFC's good graces and will not publish a crooked word about the company. Most of the "news" sites that support the UFC no matter what will dismiss these legal proceedings as worthless and hopeless. That's really too bad, since the UFC's objectionable and corrupt business practices are laid bare in these legal documents. If you really count yourself as a fan or supporter of this promotion you should read this whole case despite the difficulty of the language and the dozens of pages involved. To access the full case document from the opening action, click here.
Trying as hard as I can to look at this case objectively, I do have some important questions to raise.
The first question is where are the financial figures coming from in these documents? There are claims like, "On information and belief, UFC Fighters are paid approximately 10-17% of total UFC revenues generated from bouts." Yet, there is no exhibit or affidavit this statement points to for proof. This is not to say I do not believe this could be possible. I just want to see where these financial estimations are coming from.
The second major question is why are these lawyers only pursuing this action on behalf of such a narrow group of the larger spectrum of victims that their described monopsony/monopoly scheme impacts? The reality of conditions exposed in these documents cries out for other promotions, individual promoters, managers, agents, burned sponsors, trainers and other supporting staff to be included as plaintiffs.
Finally, what is the average fighter's costs for a year of full time training? There ought to be a reflection of this somewhere in this suit. I would love to see a poll of UFC fighters asking this question. Also, what is the average yearly income of a mid-level UFC fighter, and what percentage does he or she keep after taxes and expenses? Some of this information could come out of the discovery process if the case goes that far.
This case tackles a plethora of actions the UFC took to lock down the MMA marketplace as the dominant, controlling force. The Federal Trade Commission investigated many of the same circumstances and found no evidence that would lead to any formal action. The fact that the FTC was even looking into the fight promotion at all was headline news, but their lack of action made the UFC look as if it was vindicated of all monopoly and monospony claims. The reality is there are just too many obstacles to a government entity bringing such an action against such well-funded and positioned opponents. These agencies have to deal with red tape, politics, and influence peddling on top of trying to build a rock solid case while fighting against highly skilled corporate attorneys.
The Fertittas are notorious wheel greasers, and they promote and support powerful politicians like Harry Reid with frequent donations and endorsements. They are also traditionally very supportive of the Republican Party. Just because all their direct Mafia ties are long gone does not mean they forgot the art of maintaining "connected" status. This is why the FTC's refusal to bring charges does not really mean there was nothing concrete behind their concerns. The Fertittas are also responsible for a large chunk of taxes paid in the state of Nevada and California, and wherever else they do business across the country. Being an average Joe taxpayer isn't going to get you out of many major jams, but things change when you pay the kind of epic tax bills the Fertittas foot every year.
At the same time, a civil law firm does not have the same constraints to worry about. They're not playing with taxpayer money. They listen to their clients, not constituents or powerful politicians. They don't have to fear a backlash. Still, the court system can also be influenced through political channels.It's an uphill battle either way. So, even when there's plenty of smoke, there's no guarantee any of it will catch fire unless conditions are absolutely perfect. This may just be that time when the blaze finally erupts, but I would be more inclined to expect a quiet settlement once the first flicker of flame becomes visible here.
Reading this suit reminded me of so many cases of fighter favoritism, payment complaints, and the UFC's many moves made to squash the competition. I am reminded first of the IFL's demise and their longtime feud with the UFC. The creators of the IFL allegedly took the UFC's proprietary information when they left the company's employ to start their new team-based fight league. The resulting lawsuit revealed that Dana White personally threatened company employees at the time with termination if they did not all immediately sign a formal non-compete agreement.
I also served as an informal consultant to one of the lawyers handling the PRIDE suit against the UFC after promises to keep the top-tier MMA promotion viable were quickly broken. The money to purchase PRIDE actually came from something called a "senior secured credit facility" that is due next year. This complex loan and credit package totaled around $400 million, and even Billionaire Mark Cuban invested in the debt. This is ironic, especially since I actually received correspondence from Cuban during the time when he was battling the UFC in court to retain the services of Randy Couture in his own fledgling fight league (HDNet Fights) that never quite got off the ground. Cuban was trying to put together a Couture vs. Emelianenko fight, but the bout fans were screaming for would never happen due to the whole ugly legal debacle.
Cuban told me in a personal email that he was keeping an eye on my case against the Fertittas, and it came as a bit of a shock. A true financial genius, he eventually figured out how to make money off the UFC with or without Randy on his payroll. I later questioned Cuban on the Fertittas owning Xyience, which at the same time was sponsoring the UFC. Cuban wrote back and explained that there is nothing inherently wrong with them doing that from a business ethics standpoint and the arrangement was perfectly above board. Still, I thought it was strange that the Fertittas seemed to go out of their way to obscure their ownership of their own sponsor.
The lawsuit takes time to further explain Couture's issues with the UFC, including his refusal to sign over his lifetime rights. At the time Couture took a stand against his former bosses, it was a move that was unheard of. Most fighters knew if they wanted to get anywhere in the industry, they had to maintain a friendly relationship with the UFC bosses and toe the company line. Couture was one of the promotion's success stories and could claim a healthy fan base and a huge part of the UFC's history. Still, the feud was a bitter one. It's actually still simmering quietly with Couture being excluded from even being able to corner his own son when Ryan Couture was a UFC fighter for a brief stint. I interviewed Ryan personally in Las Vegas a few years ago, and he told me off camera that his father encouraged him to join Strikeforce because, "The UFC likes to keep you under their thumb."
So, I have intimate knowledge of how this climate of dominance developed and how fighters have been conditioned to think that you can't fight the UFC, even if you have a legitimate beef. UFC fighters are taught from their earliest involvement with the company that you're better off being blindly loyal, staying perpetually quiet about any grievances you might harbor. Typically, fighters who do speak out are those who are above reprisal (i.e. Jose Aldo or Jon Jones) or obscure enough to dismiss as lone nuts (i.e. Jacob Volkmann and John Cholish). The bulk of the UFC masses want to remain employed and on the rise, hoping for brighter days and bigger paychecks. Criticizing the company leadership is a great way to earn a demotion or guarantee that you'll never get a fight bonus again.
The case also highlights Quinton "Rampage" Jackson's past run-ins with the promotion he just recently re-joined after referring to his old bosses as "the devil you know" in a Twitter post. The complaint, which Jackson is not a party to but could still actually benefit from, describes how Jackson secured individual deals with a figurine company called Round 5 and sneaker giant Reebok before the UFC moved in and blocked these moves in favor of arranging their own longtime agreements with these companies.
Jackson and Tito Ortiz both departed the UFC for Bellator amidst very public disputes regarding how their careers progressed under their UFC contracts. They both once had plenty to say about how much they were mistreated, but now they are singing what sounds like the same tune and avoiding run ins with this all-powerful force in the industry. Business is business, explains Jackson. Ortiz officially turned down the opportunity to join this round of lawsuits, citing his ongoing responsibilities as a manager and agent for fighters. In other words, he doesn't want to burn down the bridge he just began to rebuild after burning down the first one.
The basic gist behind Ortiz's motivation for opting out of the court battle is actually explained on page 47-48 of the initial complaint by Le, Quarry and Fitch:
"Professional MMA Fighters who compete at the highest level of the sport cannot 'opt out' of UFC because the UFC’s anticompetitive conduct has made it impossible to maintain a successful MMA fighting career outside of the UFC."
So, if that statement is indeed correct, it's highly likely that Ortiz will bite his tongue and wind up following Jackson back to the UFC in the near future. Still, where some fighters are convinced the UFC will have their backs in the long run, others are buoyed by the suit and want in. One such fighter is Sean Sherk, who retired with a 36-4-1 record that included a long stint in the UFC. Like many fighters who are no longer in the inner circle of the company as fighting superstars or honorary executives, Sherk can't help but look back and feel cheated. What he put in seems to be exponentially greater than what he was able to reap in return as far as purses, profits and residual income. Sherk is the first fighter I've heard of supporting this case who actually owned a UFC belt at one time, so if he gets formally involved it will certainly be monumental.
Though many experts might think most current UFC fighters will refuse to sign up as plaintiffs for fear of reprisals or retaliation, it might also be hard for some to explain why they signed a petition that was reportedly circulated to UFC fighters in 2012 (as described by Pablo Garza). The petition reportedly asked fighters to confirm the promotion was not a monopoly and that all its fighters were treated fairly. The signatories of this petition might be used against the plaintiffs in these class action cases as proof that the UFC is running a reputable and upstanding operation with no hint of monopoly involved.
The reality is, there really are "company" fighters who get all the breaks while their lesser or equal counterparts continue to get the short end of the stick. This group of pampered active and retired insiders includes Chuck Liddell, Dominick Cruz, Gilbert Melendez, Daniel Cormier, Brian Stann, Dan Hardy and Kenny Florian (among others). Other than Liddell, they all have lucrative television gigs. Liddell has commercials instead with Duralast and Bud Light. I have never personally heard any of these guys present an argument that the UFC is in any way corrupt, greedy, or worthy of any significant criticism. Their loyalty and sticking to the old company line is obviously being rewarded.
The only hint of any animosity shown toward the promotion by any of the above-named insiders in my recollection was when Brian Stann retired and cited major concerns regarding PED usage in the sport, the same sentiment Longtime UFC Welterweight Champion George St. Pierre pointed to as the main reason for his departure from the sport.
Stann also recently made a telling remark during last Saturday's UFC broadcast. During one fight that didn't live up to expectations, Stann stated that as a fighter, "You have to take risks if you want to make a name for yourself in the UFC." If anyone should know, it's Stann. At the same time, it is guys like him who should be involved in this lawsuit instead of continuing to collect a paycheck from work that highlights and champions the same organization that allowed juiced up fighters in their cage when they could have prevented it.
If you end up washed up or not making enough money, so many fans and UFC supporters (often called nuthuggers on MMA forums) will condemn you for not trying hard enough. It's your fault, no matter what, even if you spent half your own life savings trying to make it in the sport. Yet, the UFC is not a powerhouse because it has only successful and dynamic fighters. It takes some fighters who are not so dynamic and amazing to actually show how good the best fighters really are. Having these lower-tier fighters on board is essential, but their lack of extraordinary talent also makes it easier for the UFC brass to abuse these folks. The very design of the bonus system and the fighter pay structure encourages fighters to take risks in every fight in order to achieve success in the UFC. You can't just win by split decision on a smart, boring strategy and expect to get all the spoils of fame and fortune that fighters who always win by knockout get. It's no longer a case of winning being enough. You also have to put on a show to get anywhere in this organization.
Even though he's not a perfect poster child for fighters who did everything right and still got shafted, Cody McKenzie's recent retirement is worth noting here. He recently expressed some major issues he had with working for the UFC and trying to survive on the outer fringes of the sport and failing. Though it would be easy to argue Cody and other complainers like the Diaz brothers just don't work hard enough, you could also make the claim that they were convinced at some point along the line that working harder just wouldn't matter. Some people just either don't have that natural talent or simply have no chance of getting to the elite level of the sport. The cards really are stacked against some fighters, even though some of them possess all the talent in the world.
Whatever the reason a particular contender has for lacking supreme ass-kicking ability, being a halfway decent fighter also takes a tremendous amount of work and sacrifice in this sport. The effort put in by these less than superior combatants in the UFC is just as tremendous at times as those fighters who hold championship belts. Yet, the same effort rarely earns the same return under the UFC umbrella. It's all about popularity, positioning and performance in the UFC. You can't just work hard. You also have to suck up to the brass, align yourself with the right people, and just be a good soldier in general. Even if you get booted at some stage of your career from the UFC, you still have to keep quiet about your bad experiences if you ever want to make it back into the fold.
The UFC taught Cody McKenzie a hard life lesson. They basically told him to "go fish," which is actually a career the Alaskan native would have probably been better off pursuing. After all, everything on the boat is paid for. There's no travel expenses, trainer and management fees, or dependence on extra bonus money for superior performance. You show up, you work hard, you get paid, and you go home if you don't wind up in the hospital or the bottom of the ocean due to some kind of tragic accident.
The Ultimate Fighting Championship has a serious problem with the way they treat fighters, plain and simple. Does this lawsuit do enough to put a stop to it? I doubt it, personally. I envision this whole situation fading away quietly with each fighter getting a few million and the lawyers getting all their fees paid. All it will take is one or two bigger names coming out in support of or actually joining one of these classes of plaintiffs. There will be a point when the bad publicity and mounting sense of revolution will become too much for the UFC brass to bear, and they will pay a settlement. Nothing will actually change for the better in the long run if that happens.
For sweeping change to come out of any of this litigation, it will have to go to trial. People will have to testify, damning documents will have to be exposed in discovery, and fighters will have to tell the sordid details of their awful personal experiences with this all-powerful promoter for the record. No matter how dedicated the plaintiffs and their attorneys are, I doubt California's political climate and the possible favoritism of the Fertittas due to their casino and property interests in the state will allow this case to get to trial.
So, it makes for a good story and promotes healthy debate on the monopoly subject, but if any changes do eventually come out of this court battle, it will take years for them to take effect. That could be too late to help many of the fighters these lawsuits are purportedly designed to benefit. The worst case scenario would be a climate where the lawsuit is actually killed before it gets off the ground, which is entirely possible if the UFC has that much behind-the-scenes influence in California.
Nevertheless, this is a fantastic start in the quest to bring this organization to task for the way their overbearing actions negatively impact the sport of MMA as a whole. It is one thing to build something great while focusing only on your own business model and building it up from the initial concept into a worldwide force to be reckoned with. It is something else entirely to focus on destroying and/or minimizing everyone else in your niche to get to the top. Honesty is hardly ever the best policy in our capitalist way of doing business, though. Sometimes keeping secrets is actually crucial to a company's survival.
Consider the case of a guy named Ken Pavia who used to be a big player in the MMA industry and is now far removed from the sport. Pavia shared some UFC contracts with Bellator and wound up on the business end of a Zuffa lawsuit against him. The debacle eventually led to Pavia leaving the country to work for an overseas fight promotion. Pavia told me during this period that Dana White personally threatened him over the situation, telling him that the company would do everything in its power to get revenge. He even claimed White told him he would not be happy until Pavia's fiance left him and he committed suicide. A countersuit filed on behalf of Bellator and Pavia helped initiate a settlement in the case that is not allowed to be discussed by either party. So, now the outcome of a case about company secrets is itself a company secret.
The point is, the UFC is constantly building up their power base, and they have tremendous pull when it comes to making or breaking a fighter under their employ. They can also make life difficult for anyone who may rely on their support to do business in the industry.
Often the courtroom can be the last place to look for any semblance of real justice, but the tide has to turn somewhere. Maybe it will turn here, but my outlook on the situation is colored by skepticism and personal experience with the type of lawyers the Fertittas hire and how they operate. I'm more inclined to think more publication and less legalese would be a better way to inspire change. A blockbuster documentary exposing fighter complaints, maybe with a few blurred faces and distorted voices, might go a lot further in blowing the lid off this corruption.
Unfortunately, there's also a chance that this behemoth is just too big already and nothing will be able to keep it in line. As these class action cases outline, the UFC has been at this monopoly building for a long time, and they're very adept at avoiding culpability for their worst transgressions. Still, all it will take is one honest judge in California who is willing to hear the case out and let it continue to a final conclusion. And it would certainly help to have a few more high caliber fighters coming out of the woodwork to join the cause and levy their own personalized complaints and grievances.
I have been harping on the possibility of a legal action like this against the UFC for a long time, ever since Dana White started saying he wanted the UFC to be as popular and powerful as the NFL someday. I predicted years ago that a class action lawsuit could be the only way to stop the rampant abuse many fighters under UFC contract face in trying to earn a respectable and comfortable living. Even the highest paid UFC athletes no doubt make a huge chunk of their income from sponsors and endorsements. The most famous fighters also get movie roles on top of all that, so there's not much to complain about. Yet, what does it say about the sport and the owners of the biggest promotion in the sport when even their top athletes aren't making a luxurious living off the actual wages they're paid? Why should they need to depend on all this outside income when the profits of the promotion make it possible for them to be compensated much better without all that hoopla?
The answer to those questions may be more simple than you think. It all amounts to one short word, just five letters long: GREED. And the UFC brass is so downright greedy that I can't imagine them spending more on a settlement than they would be willing to shell out on the army of legal bulldogs it will take for them to crush their opposition here. When you are as corrupt and conniving as the Fertittas and Dana White, lawyers can be the most important piece of the puzzle. Some of the sleaziest attorneys are just as likely to advise you on how to break the law as they are to help you make sure to follow it. The kind of lawyers employed by these folks are the ones all the lawyer jokes are really made for. Many of them already sold their souls to the highest bidder, and they have no scruples or morals remaining to stop them from taking these valid fighter complaints and turning them into a puff of smoke. The UFC already promised they will vigorously defend themselves in the case, so if the plaintiffs and their attorneys are ready, willing and able to keep the fight going this will be a real war unfolding before our eyes as it all progresses through the different stages of litigation.
I, for one, will be rooting for the fighters to score a key victory here that finally exposes the UFC for taking advantage of the very people who made the organization what it is today. The publication of the suit itself goes a long way in doing just that, but results are what will really matter in this case. This legal team has the personnel and the persistence to make things interesting, but what they really need is to secure a final judgment or at the very least get to trial.
Stay tuned as we follow this case to see if any of this legal wrangling will pan out for the plaintiffs in the long run. I know one of the folks behind this case is interested in starting a fighters union at some point, so even if the case settles it might lead to some financing for that future endeavor. This development might not represent a perfect plan to revolutionize the way the UFC does business, but it's a damn good start as far as attempting to root out some of the corruption and mistreatment some of the promotion's fighters endure. I will keep a sharp eye on these cases as they play out and pass on new documents and developments as I acquire them.
Merry Christmas, Zuffa! http://www.bloodyelbow.com/2014/12/24/7448055/brandon-vera-and-pablo-garza-file-third-class-action-suit-on
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